One of my first Amazon product launch was the FireTV. A upgrade from FireTV’s flagship product, the FireTV Stick, this gave customer access to 4K content. I led the look and feel of the product. We shifted away from product-heavy design and into more of lifestyle based photoshoots. I also storyboarded two video creatives that became the main user-case video shown on the detail page. This became the standard approach for all other upcoming FireTV launches.