Fire TV Cube Launch
FireTV Cube was a new product that gave viewers the capability to control their entertainment system using their voice. A mix between Amazon FireTV and Echo products- I led the art direction for its inception in June 2018. The key elements was the video-based creatives that showed user case examples of interacting with FireTV Cube, in a fun way. We were able to partner with AMC’s The Walking Dead, Amazon’s new Cloud Cam, and show how a customer can watch The Walking Dead, and check the front door to make sure the house is secure, all with just voice-based commands.