Fire TV Stick 4K Launch
I art directed the launch of FireTV 4K Stick and oversaw the creative campaign. The vision was to communicate a whimsical and fun entertainment device. I then went to Revery, a creative production studio, to lead a photo/video shoot that involved multiple movie character hands interacting with our new Fire TV Remote that also launched alongside FireTV 4K Stick. Most of the campaign can still be seen on FireTV 4K’s detail page here. FireTV 4K quickly rose to become Amazon’s best selling device just in time for 2018 Holidays.