"I've known of/heard about Hollywood Theatre but I've never been there." was the most common response from Portland bigwigs. My client, Hollywood Theatre, wanted to create influencer kits to bring awareness of their venue and spread promotion on their social media accounts. To best communicate the spirit of Portland’s “weirdness” culture—I repurposed old film cans into influencer kits that included a gold coated popcorn, a year-free membership ticket, and some swag.