ORGANIX PET CARE
ORGANIX— LET'S DO BETTER.
Castor & Pollux Natural Petworks is an all health-conscious pet food company focused on using organic ingredients for dogs and cats. I was the lead art director for this account and helped create the current feel/tagline/voice of their company. The main idea was that customers can read ingredients while their pets can’t, prompting the fact that Organix has the “best” ingredients than any other dog food competitors. “Let’s Do Better.” was our official tagline which Organix continues to use this day.
The campaign spanned from digital to traditional TV and print advertising. These are few examples of how the idea lived in print- calling out the features of Organix; small batches and organic ingredients.