HOW TO WRITE AN AD
The Story: Jim Riswold lectured us on "How Hilter’s Car Led to the Greatest Advertising in Advertising History." Then we were assigned a copywriting project.
Problem: How do you write a successful Volkswagen ad without breaking from their traditional voice of the 1970s?
Solution: Focus on a feature of the product and a benefit of that feature. For example: The engine being in the back instead of front (feature) and having more legroom (benefit).
Email from Jim Riswold, my creative director