DESIGN WEEK PORTLAND
An annual event that designers, makers, and thinkers can look forward to. Their mission is to allow creatives to explore the process, practice, and craft of design across disciplines. Wieden + Kennedy participated by hosting a symposium entitled “Non-Billable Hours” to showcase a selection of employees and their off-the-clock projects.
Problem #1: Fill the atrium to support Wieden + Kennedy's role in Design Week Portland.
Solution: After designing posters from an old time card, I targeted local colleges' art departments to gain exposure with an up-and-coming crowd. I also coordinated speakers from Wieden + Kennedy to speak (see Problem #2 below).
HOW DO WE GET SPEAKERS?
Problem #2: How do you lure highly elusive intelligent creatures to present at Design Week Portland?
Role: Bribing people from Wieden + Kennedy to speak at Design Week Portland about their hobbies/interests outside of work.