I’m a creative leader with an entrepreneurial spirit who's passionate about universal design. After work you can find me spending money I don't have on Lego, alphabetizing my comic book collection, or perfecting my triangle choke. And no, I can't read your lips.

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Feb 15

Feb 15 WIEDEN + KENNEDY 12.9

Michael Allen Nesmith™

Art Direction, Design, Illustration, Exhibition

#THISIS12

I quit three jobs, packed up my legos, and purchased a one-way ticket to Portland to spend a year in poverty with 12 other misfits. We became the 9th class of Wieden + Kennedy 12; an experiment disguised as a school disguised as an agency. When we arrived on the doorstep of a world-class advertising agency, our first assignment was to introduce ourselves.

Problem: How do you teach 700 Wieden + Kennedy employees a thing or two about what it means to be 1 of 12?

Solution: Get visual. The 12ers designed 144 posters to represent all things 12.