Organix—Let's Do Better
Castor & Pollux Natural Petworks is a health-conscious pet food company focused on using organic ingredients for dogs and cats. I was the lead art director on their Organix account and helped create the current feel/tagline/voice of their company. The main idea was that customers can read ingredients while their pets can’t, prompting the fact that Organix has the “best” ingredients than any other dog food competitors. This led to me art directing their first TV commercial, They Can’t Read Ingredients. You Can. “Let’s Do Better." became Organix's official slogan to this day.