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PINK MARTINI CAMPAIGN

Friends of Wieden + Kennedy and Portland's own "little orchestra", Pink Martini, approached us with a project. They were releasing their new album, Get Happy, and needed a unified visual/feel for their album art, press kits, and promotions. We were also tasked with publicizing their album release in Portland with a free concert in Pioneer Square before doing more promotional work in New York.

 

THE CAMPAIGN

Problem: How do you promote Pink Martini's new album?

Solution: Bombard cities with free concerts and shitloads of balloons. The ultimate goal/tone was to make Pink Martini the ambassadors of "Happy." We started in Portland (their home base) and moved on to New York.

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STOREFRONTS

Problem: How do you tell people about a free upcoming concert/album release on a very tight budget and a limited time frame?

Solution: Look for the obvious solution first, then get really organized. People love a free outdoor show. I called vacant store fronts and asked to use their window space in exchange for VIP seating during the concert.  Before long, we were plastering posters and balloons all over.

For efficiency, I made grid systems of downtown and sent 12ers with stacks of posters/invitations to distribute to local businesses.

Businesses that received posters/invites

Collection of posters put up by local businesses

THE RESULT

10,000 balloons and two cities later Pink Martini landed on Billboard's Top 200