/work

Brand, to me, is the universal language that gives everyone a seat. It’s a system where every element sings the same tune across every touchpoint. When it works, brand builds trust at the speed of thought and turns inclusion into a growth engine. In short, brand welcomes everyone into the plot.

It’s a mindset that bakes equity into every blueprint, so products work the first time for every user, not just the usual suspects. When it’s done right, accessibility unlocks talent, crushes needless friction, and turns so-called limitations into launchpads for innovation. In short, accessibility leadership clears the path so everyone can sprint.

A joystick was my first storytelling compass, proving worlds can fit on a cartridge—and pull you in deeper than any novel could. That spark still drives my work: build experiences so immersive people forget where the screen ends and the story begins.

From orange cubes on snowy slopes to balloon-bombed city squares to a smack-talk charity challenge, these activations turn passers-by into protagonists and feeds into echo chambers. I stage real-world stunts that beg for a hashtag, then wire them to social so the ripple outpaces the spend.