A dimmed living room setting with a male and female sitting closely and looking at eachother while a TV plays on a credenza.

Study No. 1

Brand Systems & Storytelling

Brand, to me, is the universal language that gives everyone a seat. It’s a system where every element sings the same tune across every touchpoint. When it works, brand builds trust at the speed of thought and turns inclusion into a growth engine. In short, brand welcomes everyone into the plot.

Selected Work

Brand systems that scale, access-first design that includes, and gaming instincts that keep audiences engaged.

Every project in this reel flexes one—or all—of those muscles. From global brand toolkits to products that ship with accessibility baked in, to game-powered campaigns that double tap on engagement, the rule stays the same: if everyone can’t play, it’s not done.

A close-up of man wearing Google Glass and looking up while an user interface screen is superimposed mid-air.

Study No. 2

Accessibility Leadership

It’s a mindset that bakes equity into every blueprint, so products work the first time for every user, not just the usual suspects. When it’s done right, accessibility unlocks talent, crushes needless friction, and turns so-called limitations into launchpads for innovation. In short, accessibility leadership clears the path so everyone can sprint.

A dimmed office setting with an illuminated computer tower, monitor, mouse, keyboard, headset, and a chair neatly set-up.

Study No. 3

Gaming & Entertainment

A joystick was my first storytelling compass, proving worlds can fit on a cartridge—and pull you in deeper than any novel could. That spark still drives my work: build experiences so immersive people forget where the screen ends and the story begins.

A 30s white woman laying on a pile of suitcases in middle of a field while there is a hot air balloon in the background.

Study No. 4

Experiential & Social Impact

From orange cubes on snowy slopes to balloon-bombed city squares to a smack-talk charity challenge, these activations turn passers-by into protagonists and feeds into echo chambers. I stage real-world stunts that beg for a hashtag, then wire them to social so the ripple outpaces the spend.

A dimmed living room setting with a male and female sitting closely and looking at eachother while a TV plays on a credenza.

Study No. 1

Brand Systems & Storytelling

Brand, to me, is the universal language that gives everyone a seat. It’s a system where every element sings the same tune across every touchpoint. When it works, brand builds trust at the speed of thought and turns inclusion into a growth engine. In short, brand welcomes everyone into the plot.

Selected Work

Brand systems that scale, access-first design that includes, and gaming instincts that keep audiences engaged.

Every project in this reel flexes one—or all—of those muscles. From global brand toolkits to products that ship with accessibility baked in, to game-powered campaigns that double tap on engagement, the rule stays the same: if everyone can’t play, it’s not done.

A close-up of man wearing Google Glass and looking up while an user interface screen is superimposed mid-air.

Study No. 2

Accessibility Leadership

It’s a mindset that bakes equity into every blueprint, so products work the first time for every user, not just the usual suspects. When it’s done right, accessibility unlocks talent, crushes needless friction, and turns so-called limitations into launchpads for innovation. In short, accessibility leadership clears the path so everyone can sprint.

A dimmed office setting with an illuminated computer tower, monitor, mouse, keyboard, headset, and a chair neatly set-up.

Study No. 3

Gaming & Entertainment

A joystick was my first storytelling compass, proving worlds can fit on a cartridge—and pull you in deeper than any novel could. That spark still drives my work: build experiences so immersive people forget where the screen ends and the story begins.

A 30s white woman laying on a pile of suitcases in middle of a field while there is a hot air balloon in the background.

Study No. 4

Experiential & Social Impact

From orange cubes on snowy slopes to balloon-bombed city squares to a smack-talk charity challenge, these activations turn passers-by into protagonists and feeds into echo chambers. I stage real-world stunts that beg for a hashtag, then wire them to social so the ripple outpaces the spend.

A dimmed living room setting with a male and female sitting closely and looking at eachother while a TV plays on a credenza.

Study No. 1

Brand Systems & Storytelling

Brand, to me, is the universal language that gives everyone a seat. It’s a system where every element sings the same tune across every touchpoint. When it works, brand builds trust at the speed of thought and turns inclusion into a growth engine. In short, brand welcomes everyone into the plot.

Selected Work

Brand systems that scale, access-first design that includes, and gaming instincts that keep audiences engaged.

Every project in this reel flexes one—or all—of those muscles. From global brand toolkits to products that ship with accessibility baked in, to game-powered campaigns that double tap on engagement, the rule stays the same: if everyone can’t play, it’s not done.

A close-up of man wearing Google Glass and looking up while an user interface screen is superimposed mid-air.

Study No. 2

Accessibility Leadership

It’s a mindset that bakes equity into every blueprint, so products work the first time for every user, not just the usual suspects. When it’s done right, accessibility unlocks talent, crushes needless friction, and turns so-called limitations into launchpads for innovation. In short, accessibility leadership clears the path so everyone can sprint.

A dimmed office setting with an illuminated computer tower, monitor, mouse, keyboard, headset, and a chair neatly set-up.

Study No. 3

Gaming & Entertainment

A joystick was my first storytelling compass, proving worlds can fit on a cartridge—and pull you in deeper than any novel could. That spark still drives my work: build experiences so immersive people forget where the screen ends and the story begins.

A 30s white woman laying on a pile of suitcases in middle of a field while there is a hot air balloon in the background.

Study No. 4

Experiential & Social Impact

From orange cubes on snowy slopes to balloon-bombed city squares to a smack-talk charity challenge, these activations turn passers-by into protagonists and feeds into echo chambers. I stage real-world stunts that beg for a hashtag, then wire them to social so the ripple outpaces the spend.

Accessibility is the
innovation engine.

Build for the edge cases first, and the mainstream will follow.

Let's collaborate
Meet my partners who are part of making the future inclusive.
A bird's eye view of two tattooed arms holding and drawing on a piece of paper with a grid cutting mat underneath.

Accessibility is the
innovation engine.

Build for the edge cases first, and the mainstream will follow.

Let's collaborate
Meet my partners who are part of making the future inclusive.
A bird's eye view of two tattooed arms holding and drawing on a piece of paper with a grid cutting mat underneath.

Accessibility is the
innovation engine.

Build for the edge cases first, and the mainstream will follow.

Let's collaborate
Meet my partners who are part of making the future inclusive.
A bird's eye view of two tattooed arms holding and drawing on a piece of paper with a grid cutting mat underneath.